Last updated: January 3rd, 2026
Cookie Policy
This Cookie Policy explains what cookies are, which cookies the ecactivo.com website uses and how you can manage them. It is part of the Privacy Policy of Ecactivo Financiera S.A.S.
1. What is a cookie?
A cookie is a small text file stored on your device when you visit a website. It is used to remember your preferences, keep your session open and gather statistical information about the use of the site.
2. Cookies we use
We use strictly necessary technical cookies, which do not require consent; preference cookies, which remember your selected language; analytics cookies, which allow us to measure the aggregate use of the site through Google Analytics 4; and marketing cookies, which are only activated when you accept them through the cookie banner.
3. Consent and Google Consent Mode v2
When you first visit the site, you will see a banner where you can accept or reject the use of non-essential cookies. We implement Google Consent Mode v2, which means that no analytics or advertising tag is activated until you give your explicit consent. You can change your decision at any time by clearing your cookies from the browser settings.
4. Third-party cookies
We may use services provided by Google Ireland Limited (Google Analytics 4 and Google Tag Manager) and transactional email providers. These third parties may set their own cookies, whose processing is governed by their own privacy policies.
5. Duration
Technical cookies expire when you close the browser. Preference cookies have a maximum duration of 12 months. Analytics cookies are kept for up to 14 months, and marketing cookies for up to 24 months, in line with European recommendations and those of the Ecuadorian Superintendency for the Protection of Personal Data.
6. How to disable cookies
You can block or delete cookies from your browser settings (Chrome, Firefox, Safari, Edge). Please note that if you disable strictly necessary cookies, some features of the site may not operate correctly.
7. Updates to this policy
We will update this Cookie Policy when new technologies are introduced or the cookies used change. The date of the last update is shown at the top of the document.